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September 29, 2017


By: Derek Glass


Media Contact: 
Ashley Haynes
Keep Indianapolis Beautiful, Inc. 
C: 317-793-2871

Volunteers break GUINNESS WORLD RECORDS™ title and raise awareness about litter and civic pride
Indianapolis achieves GUINNESS WORLD RECORDS title for Largest display of chalk pavement art with over 800 drawings

INDIANAPOLIS – (September 29, 2017) A total of 811 chalk drawings earned Indianapolis the GUINNESS WORLD RECORDS title for Largest display of chalk pavement art, more than doubling the previous record set in Canada last year.

Indy Do Day volunteers from Eli Lilly and Company and Indianapolis Power and Light, led by Keep Indianapolis Beautiful (KIB) staff, took over the Indianapolis Cultural Trail along Virginia Ave. in Fountain Square on Thursday, September 28 as a call to action for all residents to stop littering and play a role in caring for the city.

The GUINNESS WORLD RECORDS title attempt was part of a larger 36-mile chalk art display and public service announcement in connection with the It’s My City campaign led by Mayor Hogsett, and to celebrate Lilly’s 10th Global Day of Service.

“The artwork is a tactic to raise awareness and start a conversation about litter,” said Sherrie Bossung, director of community engagement for Lilly. “What we want is a culture change where people do their part to take of the city. If nothing else, everyone can get outside and pick up trash.”
Local artist, David Orr of the Sapphire Theatre Company, designed the artwork for the GUINNESS WORLD RECORDS title attempt. The message of the piece reflects the connectedness of the city and the It’s My City call to action of “do a little, change a lot.”

“These amazing partnerships with local companies and with the city are wonderful examples of the power of collective impact,” said David Forsell, president of Keep Indianapolis Beautiful. “Working together, we can make Indianapolis the cleanest, greenest city in America.”

Link to drone footage and photos of the artwork display for the GUINNESS WORLD RECORDS title and 36-mile chalk art trail:

About Keep Indianapolis Beautiful, Inc. (KIB)
Keep Indianapolis Beautiful, Inc. is a private, nonprofit organization with a mission to engage diverse communities to create vibrant public places, helping people and nature thrive. Annually, KIB works with approximately 20,000 volunteers on nearly 900 community projects. To learn more, visit, or follow us on Twitter, Instagram, and Facebook at @kibiorg.

About It’s My City
“It’s My City” is a three-year effort designed to leverage civic pride and engage residents in the health of Indianapolis. Designed to progressively improve our city until, at the end of 2019, we see a city that is clean, green and beautiful – and full of residents who are proud to call Indianapolis home. To learn more, visit or follow #itsmycity on social media.

About Indy DO Day
Launched in 2013, Indy DO Day is a people-powered community day of service when the residents of Indianapolis take ownership of their neighborhoods and take care of their neighbors. This grassroots initiative was developed by a coalition made up of area businesses and organizations looking to inspire change. For more information, visit or follow #IndyDoDay on social media. 

About Eli Lilly and Company
Lilly is a global healthcare leader that unites caring with discovery to make life better for people around the world. We were founded more than a century ago by a man committed to creating high-quality medicines that meet real needs, and today we remain true to that mission in all our work. Across the globe, Lilly employees work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to communities through philanthropy and volunteerism. To learn more about Lilly, please visit us at and


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