Indianapolis Schools invited to create Litter PSA videos


Media Contact: 
Ashley Haynes
Keep Indianapolis Beautiful, Inc. 
C: 317-793-2871

Indianapolis Schools Invited to Create PSA Videos about Littering for a Chance to Win $1,000
Keep Indianapolis Beautiful, It’s My City and FOX59 host competition for Marion County students

MARION COUNTY (October 2, 2017) — To build awareness of littering, the “It’s My City Litter PSA Contest” was launched today, encouraging all K–12 students in Marion County to create 30- or 60-second videos that explain why residents shouldn’t litter.

Keep Indianapolis Beautiful, Inc. (KIB), Eli Lilly and Company, FOX59 and It’s My City are sponsoring the contest, which is meant to help change the city’s attitude about littering and support civic engagement.

The process and prizes
Schools or students can download an application from Video entries are due October 27, 2017 and may be uploaded to the It’s My City website.

Judges from KIB and It’s My City will select two video finalists from each category: elementary school, middle school, and high school. The six finalists’ videos will be posted on from November 3–9, and viewers will vote for their favorite video. From these finalists, the three videos with the most votes will earn their creators $1,000 cash prizes for their respective schools. The grand prize winner will also receive 20 tickets to a Colts football game and 20 tickets to a Pacers game. Their PSA will air on FOX59 and will be featured throughout the community for one year.

The litter problem
Every year, KIB picks up approximately 2 million pounds of litter and debris during the Great Indy Cleanup, a community cleanup program that runs from April through October. Litter creates an impression that a place is neglected, disrespected and more vulnerable to criminal activity. The most common types of litter collected on the Indianapolis Cultural Trail include cigarette butts, cans and bottles, Styrofoam cups, plastic grocery bags and straws. In particular, cigarette butts, the most prevalent form of litter, are toxic waste that ends up in storm drains and eventually our waterways and drinking water.

“Litter is no small matter when it comes to valuing our neighborhoods and protecting our overall community health,” said Keep Indianapolis Beautiful president David Forsell. “We’re proud to lead the effort to raise awareness and educate young people about litter’s harmful impact.”
Littering is illegal in Marion County. Police can issue a warning or fine someone $45 to $500 for littering.

For more information on the PSA contest, visit

About Keep Indianapolis Beautiful, Inc. (KIB)
Keep Indianapolis Beautiful, Inc. is a private nonprofit organization with a mission to engage diverse communities to create vibrant public places, helping people and nature thrive. Annually, KIB works with nearly 20,000 volunteers on nearly 900 community projects. To learn more, visit or follow us on Twitter, Instagram and Facebook at @kibiorg.

About It’s My City
It’s My City is a three-year effort designed to leverage civic pride and engage residents in the health of Indianapolis. It’s designed to progressively improve our city until, at the end of 2019, we see a city that is clean, green and beautiful — and full of residents who are proud to call Indianapolis home. To learn more, visit or follow #itsmycity on social media.