The Blog
Perry Meridian High School Wins “It’s My City Litter PSA” Video Contest


Media Contact:
Ashley Haynes,
Keep Indianapolis Beautiful, Inc.

MARION COUNTY (November 30, 2017) – To build awareness of littering, the “It’s My City Litter

PSA Contest” encouraged all K–12 students in Marion County to create 30- or 60-second videos

that explain why residents shouldn’t litter.

Keep Indianapolis Beautiful, Inc. (KIB), Eli Lilly and Company, FOX59, and It’s My City

sponsored the contest meant to help change the city’s attitude about littering and support civic


The top three winners were selected by public vote from ten entries:

First Place: “Littering is Bad” by the PHMS Environmental Club at Perry Meridian High



Grand Prize: $1,000 for Perry Meridian High School, twenty (20) tickets to an Indiana Pacers

game and twenty (20) tickets to a Colts game and PSA will be aired on FOX59


Second Place: “Be the First to Stop” by Ms. Dorsel’s 5th grade class at Mary Castle

Elementary School


Prizes: $1,000 from It’s My City for Mary Castle Elementary School


Third Place: “Together We Can Stop the Litter” by PHMS Environmental Club at Perry

Meridian High School

Prizes: $1,000 from It’s My City for Perry Meridian High School


The Litter Problem

Every year, KIB picks up approximately 2 million pounds of litter and debris during the Great

Indy Cleanup, a community cleanup program that runs from April through October. Litter creates

an impression that a place is neglected, disrespected and more vulnerable to criminal activity.

The most common types of litter collected on the Indianapolis Cultural Trail include cigarette

butts, cans and bottles, Styrofoam cups, plastic grocery bags and straws. In particular, cigarette

butts, the most prevalent form of litter, are toxic waste that ends up in storm drains and

eventually our waterways and drinking water.

“Litter is no small matter when it comes to valuing our neighborhoods and protecting our overall

community health,” said Keep Indianapolis Beautiful president David Forsell. “We’re proud to

lead the effort to raise awareness and educate young people about litter’s harmful impact.”

Littering is illegal in Marion County. Police can issue a warning or fine someone $45 to $500 for


For more information on the PSA contest, visit


About Keep Indianapolis Beautiful, Inc. (KIB)

Keep Indianapolis Beautiful, Inc. is a private nonprofit organization with a mission to engage

diverse communities to create vibrant public places, helping people and nature thrive. Annually,

KIB works with nearly 20,000 volunteers on nearly 900 community projects. To learn more, visit or follow us on Twitter, Instagram and Facebook at @kibiorg.


About It’s My City

It’s My City is a three-year effort designed to leverage civic pride and engage residents in the

health of Indianapolis. It’s designed to progressively improve our city until, at the end of 2019,

we see a city that is clean, green and beautiful — and full of residents who are proud to call

Indianapolis home. To learn more, visit or follow #itsmycity on social