FOR IMMEDIATE RELEASE
Ashley Haynes, email@example.com
Keep Indianapolis Beautiful, Inc.
MARION COUNTY (November 30, 2017) – To build awareness of littering, the “It’s My City Litter
PSA Contest” encouraged all K–12 students in Marion County to create 30- or 60-second videos
that explain why residents shouldn’t litter.
Keep Indianapolis Beautiful, Inc. (KIB), Eli Lilly and Company, FOX59, and It’s My City
sponsored the contest meant to help change the city’s attitude about littering and support civic
The top three winners were selected by public vote from ten entries:
First Place: “Littering is Bad” by the PHMS Environmental Club at Perry Meridian High
Grand Prize: $1,000 for Perry Meridian High School, twenty (20) tickets to an Indiana Pacers
game and twenty (20) tickets to a Colts game and PSA will be aired on FOX59
Second Place: “Be the First to Stop” by Ms. Dorsel’s 5th grade class at Mary Castle
Prizes: $1,000 from It’s My City for Mary Castle Elementary School
Third Place: “Together We Can Stop the Litter” by PHMS Environmental Club at Perry
Meridian High School
Prizes: $1,000 from It’s My City for Perry Meridian High School
The Litter Problem
Every year, KIB picks up approximately 2 million pounds of litter and debris during the Great
Indy Cleanup, a community cleanup program that runs from April through October. Litter creates
an impression that a place is neglected, disrespected and more vulnerable to criminal activity.
The most common types of litter collected on the Indianapolis Cultural Trail include cigarette
butts, cans and bottles, Styrofoam cups, plastic grocery bags and straws. In particular, cigarette
butts, the most prevalent form of litter, are toxic waste that ends up in storm drains and
eventually our waterways and drinking water.
“Litter is no small matter when it comes to valuing our neighborhoods and protecting our overall
community health,” said Keep Indianapolis Beautiful president David Forsell. “We’re proud to
lead the effort to raise awareness and educate young people about litter’s harmful impact.”
Littering is illegal in Marion County. Police can issue a warning or fine someone $45 to $500 for
For more information on the PSA contest, visit www.itsmycityindy.org/litter-psa.
About Keep Indianapolis Beautiful, Inc. (KIB)
Keep Indianapolis Beautiful, Inc. is a private nonprofit organization with a mission to engage
diverse communities to create vibrant public places, helping people and nature thrive. Annually,
KIB works with nearly 20,000 volunteers on nearly 900 community projects. To learn more, visit
www.kibi.org or follow us on Twitter, Instagram and Facebook at @kibiorg.
About It’s My City
It’s My City is a three-year effort designed to leverage civic pride and engage residents in the
health of Indianapolis. It’s designed to progressively improve our city until, at the end of 2019,
we see a city that is clean, green and beautiful — and full of residents who are proud to call
Indianapolis home. To learn more, visit www.itsmycityindy.org or follow #itsmycity on social