KIB celebrates Arbor Day by giving Indy residents $20 off the purchase of a tree

FOR IMMEDIATE RELEASE

CONTACT
Linda Broadfoot
Keep Indianapolis Beautiful, Inc.
Vice President of Development & Public Relations
317.264.7555 x112
lbroadfoot@kibi.org

KIB celebrates Arbor Day by giving Indy residents $20 off the purchase of a tree

INDIANAPOLIS – (April 25, 2011) Keep Indianapolis Beautiful, Inc. (KIB) has partnered with 17 area tree retailers to re-launch “My Tree and Me," an innovative coupon campaign designed to promote and encourage residential tree planting in Indianapolis.

The campaign features a $20 coupon that can be used towards the purchase of a tree at participating retailers. Consumers must buy a tree of 1” caliper or larger and have a Central Indiana address where the tree will be planted. There is no limit to the number of trees homeowners can purchase, but there must be a coupon presented for each tree purchased.

Hard copies of the coupon will be distributed this Friday at the Indy Free Tree giveaway at 11:30 a.m. on Monument Circle, and are available for download at www.mytreeandme.org. The program runs until June 13, or until 1,000 tree coupons have been redeemed. Coupons will be redeemed on a first come, first served basis.

Participants will have the chance to see firsthand the impact that their tree has on the community, by visiting www.mytreeandme.org. This site features an interactive tree locator map, which populates as trees are purchased, downloadable maintenance tips, videos on proper planting techniques, and great information on the benefits of trees.

My Tree and Me is part of KIB's ongoing NeighborWoods initiative to increase the tree canopy in Marion County by planting 100,000 large trees in Indianapolis by 2017. More than 25,000 trees have already been planted by KIB and the City of Indianapolis since the program’s inception in 2006. This program would not be possible without support from Indianapolis Power & Light Company.

About Keep Indianapolis Beautiful, Inc.
Keep Indianapolis Beautiful, Inc. (KIB) is a 501(c)(3) nonprofit engaging neighborhoods in environmental and community improvement projects throughout the city. Last year, KIB engaged over 40,000 volunteers on over 600 projects around the city. The mission of Keep Indianapolis Beautiful, Inc. is to unite people to build community and transform public spaces through aesthetic and environmental improvement. To learn more, visit www.kibi.org.

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