The Blog
Kroger and Keep Indianapolis Beautiful, Inc. Launch Major Environmental Partnership

Kroger to contribute $75,000 to KIB over three years

Paper recycle containers will be placed at 46 metro Indianapolis Kroger stores

Bag 2 Bag program has recycled 61 tons of plastic its first two months

Kroger’s Central Division is leading sales of the reusable bags and is one of two operating divisions consuming the least energy per square foot

INDIANAPOLIS, IN – January 28, 2008 – The Kroger Co. has launched a major environmental partnership with Keep Indianapolis Beautiful, Inc. (KIB). At a news conference at 10 AM this morning at Kroger’s new store location at 71st & Binford, Kroger representatives will present $25,000 to KIB representatives. This contribution will be repeated for 2008 and 2009, with a portion of the 2008 funding to support beautification projects in the neighborhoods adjacent to Kroger’s new stores at 71st and Binford and in Nora. This $75,000 pledge follows $5,000 presented to the “NeighborWoods” program at a November 8th store grand reopening celebration. The Indianapolis program is considered a pilot that, after a trial period will be evaluated for possible replication in other key communities within Central Division. KIB will be represented by President David Forsell. AbitibiBowater Recycling will be represented by Area Manager Melinda Antell and company mascot “Pepper.”

This is the latest commitment Kroger is making as part of a comprehensive, pro-active green initiative intended to reduce Kroger’s impact on the environment. Preliminary components of the program include support of the city’s tree canopy campaign, placing plastic recycling barrels in every Central division store, placing paper recycle containers in the parking lot of every metro Indianapolis store, and generating substantial revenues in support of KIB’s operations.

Working with KIB and paper recycler AbitibiBowater Recycling, Kroger will place large paper recycle containers in the parking lots of all 46 Kroger stores in the metro Indianapolis market. AbitibiBowater Recycling will manage the program. Kroger will support the program with marketing and communications programs intended to raise customer and associate awareness and recycling participation. KIB will receive all revenue from the program to support their ongoing operations.

According to Central Division Public Affairs Manager John Elliott, “Kroger is very pleased to partner with the leading environmental group in our Indianapolis market. The recycle containers in our parking lots represent only the beginning of a comprehensive green campaign led by Kroger and community partners. Protecting the environment matters a great deal to our associates and our customers. This is the beginning of an exciting partnership that will allow us to truly make a positive difference for our environment.”

Kroger also recently launched a national plastic recycling program called “Bag 2 Bag” that includes custom-designed barrels allowing customers to contribute plastic grocery bags, dry cleaning plastic and other types of plastic bags for recycling. The barrels also are used for plastic generated by Kroger’s store operations, including shrink-wrap. In the first two months following the launch of the “Bag 2 Bag” program 122,320 pounds (more than 61 tons) of plastic has been gathered for recycling by Kroger’s 154 Central Division stores. Kroger expects the impact to be even greater as customers become more aware of the program.

This follows earlier announcements that Kroger has launched a national reusable bag campaign, replacement of motors for refrigerators and freezers that significantly reduce energy consumption, as well as adding skylights, light fixtures and different light bulbs in stores to reduce electricity usage. Under President Bob Moeder, Central Division is leading sales of the reusable bags within the Kroger enterprise and is one of two operating divisions consuming the least energy per square foot.

The Kroger Central Division has 154 food stores, 129 pharmacies and 49 fuel centers operating under five banners; Kroger, Scott’s, Owen’s, Hilander and Pay Less, with locations primarily in Indiana and Illinois, in addition to five stores in Missouri, one in Michigan and one in Ohio. Kroger Central Division is dedicated to supporting every local community it serves, contributing more than $6 million annually to local organizations, primarily focusing on hunger relief, K-12 education, health causes and diversity. At Kroger we value: honesty, respect, inclusion, diversity, safety and integrity.

Keep Indianapolis Beautiful, Inc. is a private, non-profit organization that unites people to beautify the city, improve its environment, and foster pride in the community.


Media contacts:
John Elliott

David Forsell President/Spokesperson
Keep Indianapolis Beautiful, Inc.
(317) 223-5180 cell