The Blog
Contest between schools to recycle outdated phone directories kicks off

INDIANAPOLIS, Oct. 21, 2010—As part of the AT&T Real Yellow Pages Project ReDirectory phone book recycling program, Keep Indianapolis Beautiful, Inc. (KIB), AT&T and Republic Waste Services & Recycling of Indiana (Republic Services), will once again team up to provide opportunities for residents and businesses to recycle outdated phone books while simultaneously helping Indianapolis schools. This year’s seven-week contest encourages 11 Indianapolis schools to collect and recycle outdated phone books. Each participating school will have the opportunity to earn money based on the amount of outdated directories that are collected. Last year, 28 tons of phone directories were recycled between four Indianapolis schools during the inaugural year of the AT&T Real Yellow Pages Project ReDirectory school challenge.

Another 27 tons were collected at additional drop-off locations throughout Indianapolis.

“This is a tremendous opportunity for everyone to play a role in making Indianapolis the most beautiful city in America,” said State Representative Mary Ann Sullivan (D–Indianapolis). “Recycling is critical to our future, and I hope that our friends and neighbors will participate in Project ReDirectory to show the pride they have in our city.”

“Hoosiers are competitive, but there is no better competition than one where both schools and the environment win,” said State Senator Jim Merritt (R-Indianapolis). “This is an important program that I hope will have continued success in the years to come.”

Phone directories will be collected through Friday, Dec. 3, at 18 locations across Indianapolis (listed below), including the participating schools. AT&T is contributing $20 for each ton of phone directories collected to each school (up to 10 tons each) and Republic Services is contributing an additional $250 to the school that collects the most directories (minimum of three tons).

“This program is so important because it makes Indianapolis a greener community, and most importantly, it teaches students, our future leaders, the value of being a responsible citizen and doing their part to help the environment,” said Kathy Robbins, teacher at Greenbriar Elementary School, last year’s first place school. “It’s essential that students know at an early age the power that they have in making their world a better place. We need to empower our youth. We talk often about how little steps, little acts of caring come together to make great differences.”

Republic Services is donating the recycling containers and services for all locations.

“We want to do everything we can to help Indianapolis become a greener and more environmentally-friendly city. We’re excited to team up with AT&T and Keep Indianapolis Beautiful and hope this program will only continue to grow,” said John Drier, general manager, Republic Services.

Indianapolis schools participating in this year’s Project ReDirectory phone book challenge include:
• Abraham Lincoln Elementary, 5241 Brehob Road
• Bunker Hill Elementary, 6620 Shelbyville Road
• CHOICE Academy, Decatur Central High School, 5251 Kentucky Avenue
• Greenbriar Elementary School, 8201 Ditch Road
• Herron High School, 110 E. 16th Street
• Irvington Community School, 6705 East Julian Avenue
• Jonathan Jennings Elementary School, 6150 Gateway Drive
• Northview Middle School, 8401 Westfield Blvd.
• SENSE Charter School, 1601 S. Barth Avenue
• Southport High School, 971 E. Banta Road
• Sunnyside Elementary, 6345 Sunnyside Road

Recycling containers also will be available at the following locations:
• Broad Ripple Park, 450 Broad Ripple Avenue (Boat launch parking lot)
• Circle City Recycling, 3617 Southeastern Avenue
• Langsdale Recycling, 832 Langsdale Avenue
• PDC (AT&T Distribution Warehouse), 2627 South High School Road
• Perry Park, 415 E. Stop 11 Road
• Republic Services, 96th Street Transfer Station
• Sahm Park, 6801 E. 91st Street

“We’re very excited about phone book recycling this year in Indianapolis,” said Tammy Stevens, Recycling Manager, Keep Indianapolis Beautiful. “Over the years, people in, and around Indianapolis have clearly demonstrated their desire for a healthier, greener environment. We thank Republic Services and AT&T for their corporate citizenship and continued commitment to our community.”

“Thanks to the support of leaders like Representative Mary Ann Sullivan and Senator Jim Merritt, Indianapolis continues to strengthen its reputation as a world class city,” said AT&T Indiana President George Fleetwood. “We’re proud to be a part of a program that invests not only in our environment, but in our community and in our schools.”

Republic Services customers that subscribe to curbside recycling also will be able to place outdated directories in their curbside recycling bin.

Residents and businesses can visit or call AT&T at 1-800-953-4400 to learn more about the AT&T Real Yellow Pages Project ReDirectory phone book recycling program.

About Keep Indianapolis Beautiful, Inc.
Keep Indianapolis Beautiful, Inc. is a private, non-profit organization uniting people to build community and transform public spaces through aesthetic and environmental improvement. In 2009, KIB worked with more than 44,000 volunteers on 500 community projects. To learn more about us, please visit

About Republic Services, Inc.
Republic Services, Inc. provides recycling and solid waste collection, transfer and disposal services in the United States and Puerto Rico. The Company’s various operating units, including collection companies, transfer stations, recycling centers and landfills, are focused on providing reliable environmental services and solutions for commercial, industrial, municipal and residential customers. For more information, visit the Republic Services website at

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T │DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.

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